Expert Perfumer
Rajiv Sheth is a perfumery expert with over two decades of experience.
Rajiv Sheth is a Nose & the Creative Director behind All Good Scents.A graduate of chemistry, he pursued his quest for rare perfumery knowledge at the I.S.I.P.C.A Versailles, France, a 3-year full-time diploma course under the promotion Guerlain.
With over 16 years of perfumery experience in Grasse and Paris; Rajiv has been awarded the 2nd prize for 'Prix de Jeune Parfumeur' in the year 2000 in Paris. He is also a member of the Société Française des Parfumeurs since 1998. He has a Global Executive MBA degree from the IESE Business School, Barcelona.
In 2009, Rajiv decided to move back to India and spent several years observing the complexities of the market before launching his own perfume house in 2013 - All Good Scents.
HIS INSPIRATION
Rajiv finds inspiration in all aspects of modern French perfumery and multicultural experiences.
All Good Scents aims to provide India with the luxury of sustainable yet affordable perfumes and fragrances for daily wear, that are as Indian as they can get.
PERFUMERY EDUCATION
Along with creating fine fragrances, Rajiv strongly believes in sharing his learnings and experiences of the olfactory world.
Our perfumery training programs are divided into groups for beginners and perfume enthusiasts to professionals working in this domain.We even organise a custom event or workshop for small gatherings, special events or even for personal classes.
The workshops are adapted to your needs nased on the theme of your events.
With these workshops and events, our aim is to discover, share and create the emotions raised by perfumes and fragrances in an educational way.
THE ALL GOOD SCENTS STORY
India has a deep historical and cultural connection to the world of fine fragrances.
For centuries the town of Kannauj in the Northern State of Uttar Pradesh has been known as the country's perfume capital, producing the traditional attar. A number of ingredients from India, including jasmine oils, sandalwood, and rose water, are used by luxury perfumeries around the world.
But for all this rich heritage in perfumes, India never really had a home-grown perfumery brand with a global appeal.
Rajiv Sheth's family has been in the perfume business for generations, exporting ingredients, perfumes & toiletries around the world.
The joint family business, headquartered out of Dubai - The Unistar International Group of companies, had six manufacturing units at UAE, UK, USA, France and India; along with eighteen distribution companies across the globe. A vertically integrated operation which has captured a global market share of over 50% in budget perfumes segment. It had reached an annual revenue of US$ 250 Million in the early 2000, being at its peak.
In 2013, Rajiv Sheth, along with his uncle, a former chairman of the Unistar International Group, co-founded Just Scents Pvt. Ltd. and launched All Good Scents, that envisions to introduce Indians to high-quality fragrances at an affordable price.