The All Good Scents Story
India has a deep historical and cultural connection to the world of fine fragrances.
For centuries the town of Kannauj in the Northern State of Uttar Pradesh has been known as the country's perfume capital, producing the traditional attar. A number of ingredients from India, including jasmine oils, sandalwood, and rose water, are used by luxury perfumeries around the world.
But for all this rich heritage in perfumes, India never really had a home-grown perfumery brand with a global appeal.
Rajiv Sheth's family has been in the perfume business for generations, exporting ingredients, perfumes & toiletries around the world.
The joint family business, headquartered out of Dubai - The Unistar International Group of companies, had six manufacturing units at UAE, UK, USA, France and India; along with eighteen distribution companies across the globe. A vertically integrated operation which has captured a global market share of over 50% in budget perfumes segment. It had reached an annual revenue of US$ 250 Million in the early 2000, being at its peak.
In 2013, Rajiv Sheth, along with his uncle, a former chairman of the Unistar International Group, co-founded Just Scents Pvt. Ltd. and launched All Good Scents, that envisions to introduce Indians to high-quality fragrances at an affordable price.
Rajiv Sheth, the Master Perfumer behind All Good Scents finds inspiration in all aspects of modern French perfumery and multicultural experiences.
As urban Indians develop more discerning tastes, they're also becoming more receptive to the idea of local luxury. As a result, the market for fragrances has boomed. According to a report by Euromonitor International, the fragrance market in India (that includes deodorants and aftershaves) is expected to hit ₹3300 Crores by 2020.
All Good Scents aims to provide India with the luxury of sustainable yet affordable perfumes and fragrances for daily wear, that are as Indian as they can get.
Produced in Grasse, France, our fragrances are bottled locally, and available online only. Our eventual goal is to make the fragrances in India as much as possible.
Perfumes from All Good Scents are free of animal cruelty and are not tested on animals. Nor do they contain any animal ingredients.
The Logo Story
Much like musical notes make up a song, fragrance notes are necessary to create a perfume.
There are three note scales that when blended together create the perfume's fragrant accord.
All Good Scents has based its logo on this pertinent allegory of the perfume world - The Perfume Pyramid.
We represent Cinquieme Sens in India for perfumery education.
They have developed a method of olfactory training, from the initial stages through to perfume creation, based on the teachings of Jean Carles.
Cinquieme Sens has almost 40 years of experiene and innovation serving companies. Every year they train 500 directors, executives, marketers, trainers, sales representatives and production technicians.