Thinking of Starting a Fragrance Brand in India? Here’s How the Founder’s Kickstart Mentorship Program Can Guide You
The fragrance industry in India is at an inflection point. From niche perfumers redefining luxury to homegrown brands capturing international attention, the landscape is alive with creativity and opportunity. Yet, behind every beautiful bottle lies a complex journey, one that blends artistry with business, intuition with structure, and passion with expertise.
For many aspiring founders, that journey can feel both exciting and overwhelming. The questions come quickly:
Where do I source my fragrances? How do I position my brand in a crowded market? What defines a truly distinct olfactory identity?
This is where The Founder’s Kickstart Mentorship Program, led by Rajiv Sheth, steps in offering not just answers, but direction.
The Challenge of Building a Fragrance Brand in India
Unlike other product categories, perfumery lives in the intersection of creativity, chemistry, and commerce.
India’s fragrance market, while expanding, presents its own nuances from consumer behaviour and climate considerations to pricing expectations and regulatory frameworks. For new founders, understanding these layers can take years of trial and error.
Moreover, the allure of perfume creation often overshadows critical business fundamentals:
- Crafting a clear brand identity rooted in storytelling and purpose.
- Aligning fragrance concepts with market gaps.
- Building relationships with trustworthy vendors and manufacturers.
- Navigating production, sourcing, and scalability with limited resources.
What many founders need isn’t just inspiration: it’s structure, mentorship, and clarity.
Bridging the Gap Between Creativity and Strategy
The Founder’s Kickstart Mentorship Program was created with this very intent to empower Indian fragrance entrepreneurs with the insights, network, and frameworks needed to bring their ideas to life.
Guided personally by Rajiv Sheth, India’s first certified Master Perfumer trained at ISIPCA Paris, the program combines decades of global fragrance experience with practical business guidance tailored to the Indian market.
Through a series of one-on-one sessions, founders gain:
- Clarity on their brand vision and olfactory direction.
- Strategic alignment between creative ideas and commercial viability.
- Guidance on sourcing, production, and vendor partnerships.
- Mentorship on storytelling and positioning, so their brand resonates authentically with consumers.
Every mentorship journey is personalized designed to meet founders exactly where they are, whether at the idea stage or scaling an existing brand.
Why Mentorship Matters in the Fragrance Industry
Unlike other industries, perfumery is still deeply relationship-driven. Access to reliable suppliers, skilled perfumers, and global insights often comes through mentorship and experience.
In a market where competition is increasing and differentiation is key, structured guidance can fast-track learning and help avoid costly missteps.
For fragrance founders, this mentorship is more than just advice, it’s an investment in building a brand that lasts.
A brand that not only smells beautiful but also carries a strong, consistent narrative and business foundation.
Building the Future of Indian Perfumery
The next decade belongs to Indian fragrance entrepreneurs who blend creativity with craft and clarity with courage.
Through the Founder’s Kickstart Mentorship Program, All Good Scents is nurturing this emerging community of fragrance founders empowering them with the knowledge, tools, and confidence to build purposeful, future-ready brands.
If you’ve been dreaming of launching your own fragrance label, now is the time to begin with expert mentorship to guide your vision from concept to creation.
Apply for the Founder’s Kickstart Mentorship Program and bring your fragrance dream to life with clarity, confidence, and creativity.
Want to know more about your Mentor? Discover his journey and philosophy that continues to shape India’s modern perfumery landscape.