Skin or Clothes? The Great Debate on Applying Perfume

Summer isn't around the corner anymore, it's here.

Recently, we posted a video to our Instagram account titled "Fragrance Tips You Should Know" - what we didn't know, is that this would spark a great debate: Should you really be applying perfume on your skin? Is it really a good idea to spray perfume in your hair? Why can't I spray perfume on my clothes?... and so on. 

So we decided, that while this was a conversation we'd love to have with each one of you, we'll do the next best thing, and write about it. Please feel free to comment your thoughts below, or write to us on Instagram, we'd love to share more tips, hacks, and all the scent-sational things that we can with you! 

Perfumes are a crucial element in defining our personality and style. They are an expression of our mood, attitude and evoke emotions in people around us. The fragrance industry has witnessed a significant rise in recent years, with more people now incorporating perfumes into their daily routine. However, choosing the right method of application can be a tricky task.

There is a long-standing debate on whether to apply perfume on the skin or clothes. In this blog post, we will explore the benefits of both methods and provide insights into which one is more effective.

Applying Perfume on Skin:

Applying perfume directly on the skin is the most common method of application. The skin's warmth helps to activate and release the fragrance, creating a personalised scent. However, the right way to apply perfume is essential to achieve the desired effect.

Here are some benefits of applying perfume directly on the skin:

  1. Longevity: Perfumes that are applied directly on the skin tend to last longer. The heat and moisture on the skin help to slow down the evaporation process, thereby extending the fragrance's longevity.

  2. Personalisation: Each individual's skin chemistry is unique, and this can affect the way a fragrance smells on the skin. Applying perfume on the skin helps to create a personalised scent that suits your body chemistry.

  3. Confidence booster: A good fragrance can boost your confidence and make you feel good about yourself. Applying perfume on the skin can create a personal connection with the scent, boosting your self-esteem.

AGS Fact: Our perfumes are a blend of natural ingredients & aromatic chemicals, which are approved by the EU Legislature. It is safe and allergen-free.

Applying Perfume on Clothes:

Applying perfume on clothes is an alternative method of application that is gaining popularity. It involves spraying perfume on clothes or accessories such as scarves, hats, and bags. Here are some benefits of applying perfume on clothes:

  1. Convenience: Applying perfume on clothes is convenient, especially when you're in a rush. You don't have to worry about skin irritation or staining clothes.

  2. Scent Diffusion: Fragrances tend to linger longer on fabrics than on the skin. Spraying perfume on clothes creates a more subtle scent that diffuses slowly, creating a pleasant and long-lasting effect.

  3. Freshness: Clothes tend to hold on to fragrances longer than the skin. Applying perfume on clothes can keep your clothes smelling fresh for an extended period.

However, applying perfume on clothes also has some drawbacks. The fragrance can be overpowering, especially if you apply too much. Moreover, spraying perfume on clothes can cause staining or discolouration, especially on delicate fabrics. 

While applying perfume on clothes may seem like a convenient option, it's important to note that fragrances applied on clothes tend to fade faster than those applied on skin. This is because the fragrance doesn't have the benefit of activating with the heat from your skin, which can help to release the fragrance slowly over time. As a result, the scent may not last as long or have the same level of complexity as when applied on skin.

So, which method is better?

The choice of application method depends on personal preference and the fragrance type. Some fragrances work better on the skin, while others perform better on clothes. For example, fragrances with high alcohol content tend to evaporate quickly and are best applied directly on the skin. On the other hand, fragrances with a low alcohol content can be sprayed on clothes for a more subtle and long-lasting effect.

Master Perfumer Rajiv Sheth adds, "Choosing where to apply perfume is a personal choice, but it's important to consider the fragrance's properties. If the scent has a high alcohol content, it's best to apply it on the skin. If the fragrance has a low alcohol content, it can be sprayed on clothes for a more subtle and long-lasting effect. Remember, a fragrance is an extension of your personality, so wear it wherever you feel most comfortable."

Whether you choose to apply perfume on the skin or clothes depends on your preference and the fragrance's properties. However, it's essential to choose a quality fragrance that suits your personality and style. Remember, a good fragrance can evoke emotions and create a lasting impression on people around you.