A Man’s Guide to Fragrance: How to choose and wear

‘Good manners and good cologne is what transforms the man into a gentleman,’ designer Tom Ford famously remarked. A fragrance is indeed an extension of your personality and a powerful tool in making lasting impressions. In fact, there are scientific studies that demonstrate how women are more influenced by how a man smells than how he looks. This probably is the premise of the cliché advertising campaigns which shows perfume as a weapon in the art of seduction.